Meta launched Muse as a personal AI agent: something you can ask to handle tasks, organize plans, and work through projects. It’s available in the US through its app, website, and WhatsApp. Meta says everyday use is free, with paid plans for people who want to do more.
What interests me is the audience. This is aimed at people figuring out how AI fits into their day, outside a company-wide rollout. That makes the free entry point worth paying attention to.
There’s also a connection to this week’s theory. In a separate September 15 post, Zuckerberg argued that companies don’t need to wait for everyone to agree before acting responsibly. Each lab can slow down when safety requires it. He pointed to Meta delaying Muse as an example.
I’m interested in seeing whether the experience matches the pitch. Watch his interview, then try it on something small enough that you can judge the result yourself.

